An interesting social analogy can now be drawn. When people in society are largely similar (say in a cold war communist society), what are are the slight differences which give people an advantage. In many cultures, some believe a slight difference in looks, height and physical appearance is enough to give them advantage, and no doubt cigarrette companies will play the differentiator game.
Package design can be improved. We can design packaging so it is incovenient to carry in the pocket, uncomfortable even. Oversized or odd sized packaging will act as a better deterrent to smoking in several ways.
- Makes packets harder to conceal.
- Makes packets inconvenient to carry in pockets, leading to smokers "accidently" leaving them at home or misplacing them.