Thursday, May 13, 2010

Advertising via wifi

Google's sniffing of wifi networks has got me thinking, wifi network names are notoriously boring, and could be used for advertising. Wifi hotspots are everywhere, and with the increase of smart phone usage, logging onto safari on your iphone will automatically detect a wifi network. When most network names are preprogrammed to the router brand, this is a missed advertising opportunity.

Changing wifi network names everyday is not practical, but once monthly is manageable and long enough for a campaign. Pertinent locations could be permanant advertising spots.

Businesses are not likely to change their network names but could easily set up "dumby" routers, broadcasting advertising this way.

Now if there was a way that advertisers could download avertising slogans onto your routers network name, this could lead to a new revolution.

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