With the possibility of the "big issue" entering digital publishing, how can we ensure the unemployed continue to get the same share of profits? Sure there will continue to be hard copies available and people will continue to support this initiative, so does this mean a digital version is moot?
This has made me think about digital "change". 2cents, 5 cents. Small amounts in a physical sense, and when added up by thousands of people could end up being a substancial amount to homeless. Where do we find lots of change? Supermarkets!
With all supermarket electronic purchases, we could round up to the closest dollar or next dollar. The remaining change gets donated to a homeless fund. It could simply be a matter of those at the checkout asking "Would you like to round up for the homeless?" Hitting a button if the answer is yes, and an automatic calculation rounding up to the nearest dollar. A maximum donation would be capped at $1.
Which supermarket will be the first to take on this initiative?