Insurance
-State government
-Melbourne City Council
-TAC - Registration of bike riders?
-Personal insurance - RACV offer a product - Must be affordable.
Improving bike share infrastructure
- bike lanes
- restricting bike riders without helmets to bike lanes
Behaviour
-Speed Limits within Bike Share Zone - Melbourne City Limits
-Enforcement - Fines / Demerit points to correct behaviour.
-Defensive bike riding courses
Timeframe (minimum 2 years before renewed helmet laws)
- Continue to develop bike infrastructure
- Helmet promotion campaign in the mean time.
- Debate and introduce new laws providing choice.
- Introduce insurance products
- Can bike share survive 2.5 years with helmet laws?
Showing posts with label bikeshare. Show all posts
Showing posts with label bikeshare. Show all posts
Friday, September 3, 2010
Wednesday, July 14, 2010
Bums on Seats - Melbourne Bike Share Challenge
Based on anecdotal evidence the Melbourne Bike Share sheme is struggling, which is a shame, because it's a great initiative. Below are some thoughts on how we can get some extra bums on seats and make the scheme more of a success.
1) Temporary Bike Stations - We know Universities are busy during the week and normally quiet during the weekend. Conversely, places like the MCG or Docklands football stadium are busy on the weekends, but would have a hard time justifying their existence on weekdays. Do bike share stations needed to partitioned into Weekday and Weekend stations to reflect this reality?
A key to getting the bike share scheme to work is getting as many stations out to places people frequent. Justifying a station such as the MCG could be hard based on 7 day patronage figures, but opening stations at the MCG just on the weekends could be a work around for this problem. Excess bikes from Melbourne University could be shifted to the MCG on weekends.
Understanding that Melburnian's travel habits are not rigid, is a key to a dynamic system and one that would maximize utilization.
2) Discounts - It doesn't take a genius to figure out that bike share patronage will be down on a rainy day. This will always be the case, but can some people be enticed to use the system on rainy day by offering discounts? Will a 50% discount be enough to entice people? What about extending the free travel period from 30 minutes to 60 minutes on a rainy day to factor in the wet?
The crux of getting this discount scheme to work is semi "real time" notifications. Push notifications via mobile phones or SMS notifications for subscribers can be sent at 6:30am in the morning. If rain is forecast or detected, a message offering discounts to users and a reminder to bring a helmet should be sent.
Further patrons should be able to register their favourite stations. If a station is underforming, discount notifications can be sent to users to encourage patronage.
3) Loyalty program - I like getting my free cup of coffee after 10 drinks, and i'm sure bike riders would appreciate a free ride after X amount of trips. It's a simple and effective way to encourage repeat patronage.
4) Bike share Buddies - Much like myki mates, the initial reaction from many Melburnians is confusion on how the scheme works. Having volunteers available to explain and demonstrate the features will be a key part of getting bums on seats.
5) Better integration with city wide festivals - Melbourne is a city of festivals. The Food and Wine festival, the Melbourne International Film Festival, Melbourne Open House and The Melbourne Internation Comedy Festival to name a few. These festivals use venues scattered around the city, and are excellent candidates to promote the use of bike share. Cross promotion and using the "bring a helmet" slogan would be benefitial for all.
1) Temporary Bike Stations - We know Universities are busy during the week and normally quiet during the weekend. Conversely, places like the MCG or Docklands football stadium are busy on the weekends, but would have a hard time justifying their existence on weekdays. Do bike share stations needed to partitioned into Weekday and Weekend stations to reflect this reality?
A key to getting the bike share scheme to work is getting as many stations out to places people frequent. Justifying a station such as the MCG could be hard based on 7 day patronage figures, but opening stations at the MCG just on the weekends could be a work around for this problem. Excess bikes from Melbourne University could be shifted to the MCG on weekends.
Understanding that Melburnian's travel habits are not rigid, is a key to a dynamic system and one that would maximize utilization.
2) Discounts - It doesn't take a genius to figure out that bike share patronage will be down on a rainy day. This will always be the case, but can some people be enticed to use the system on rainy day by offering discounts? Will a 50% discount be enough to entice people? What about extending the free travel period from 30 minutes to 60 minutes on a rainy day to factor in the wet?
The crux of getting this discount scheme to work is semi "real time" notifications. Push notifications via mobile phones or SMS notifications for subscribers can be sent at 6:30am in the morning. If rain is forecast or detected, a message offering discounts to users and a reminder to bring a helmet should be sent.
Further patrons should be able to register their favourite stations. If a station is underforming, discount notifications can be sent to users to encourage patronage.
3) Loyalty program - I like getting my free cup of coffee after 10 drinks, and i'm sure bike riders would appreciate a free ride after X amount of trips. It's a simple and effective way to encourage repeat patronage.
4) Bike share Buddies - Much like myki mates, the initial reaction from many Melburnians is confusion on how the scheme works. Having volunteers available to explain and demonstrate the features will be a key part of getting bums on seats.
5) Better integration with city wide festivals - Melbourne is a city of festivals. The Food and Wine festival, the Melbourne International Film Festival, Melbourne Open House and The Melbourne Internation Comedy Festival to name a few. These festivals use venues scattered around the city, and are excellent candidates to promote the use of bike share. Cross promotion and using the "bring a helmet" slogan would be benefitial for all.
Friday, July 2, 2010
Integrating Bike Share into City wide events
Some great city wide events are coming up in Melbourne, the State of design festival, Melbourne open house, Melbourne film festival just to name a few. We've seen innovative festival planners integrate web and iphone applications as means to connect with their audience, give information and direct them to city wide buildings. This should continue to happen.
With bike share now released, festival planners now have a new tool besides public transport to get people to visit their events. Could they think strategically and try to choose event buildings within proximity of bike share locations? Could they encourage bike share by encouraging festival participants to bring a helmet? Perhaps they could lobby bike share to include temporary bike stands near their events?
How can you integrate bike share into your event?
With bike share now released, festival planners now have a new tool besides public transport to get people to visit their events. Could they think strategically and try to choose event buildings within proximity of bike share locations? Could they encourage bike share by encouraging festival participants to bring a helmet? Perhaps they could lobby bike share to include temporary bike stands near their events?
How can you integrate bike share into your event?
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