Some great city wide events are coming up in Melbourne, the State of design festival, Melbourne open house, Melbourne film festival just to name a few. We've seen innovative festival planners integrate web and iphone applications as means to connect with their audience, give information and direct them to city wide buildings. This should continue to happen.
With bike share now released, festival planners now have a new tool besides public transport to get people to visit their events. Could they think strategically and try to choose event buildings within proximity of bike share locations? Could they encourage bike share by encouraging festival participants to bring a helmet? Perhaps they could lobby bike share to include temporary bike stands near their events?
How can you integrate bike share into your event?